Who’d have thought the common old rubber band would become a worldwide craze among children and a celebrity fashion accessory! My house is overrun with the brightly coloured bands… I’m finding them down the sofa, in the beds and I can’t tell you how many stray bands I’ve hoovered up (so has Betsy the dog ..who has a particular penchant for the neon green ones!) In an age when social media forms such a big part of advertising for companies, I like the fact this craze/craft/toy has really come about via school playground word of mouth … A bit like marbles and the yo yo did. The bands also are very cheap and that’s another part of their appeal. So I’m saying long live the loom band!
Loom Bands – Daily Telegraph