I must admit I don’t play many games on my phone/tablet/pc so it’s hardly surprising I had no idea what the word ‘freemium’ meant when I came across it recently. My 11 year old daughter however put me straight immediately ‘ der mum, it’s when you have an app that is free but you have to pay for add ons or different levels and stuff’. I swear I saw her smirk.
Anyway, the reason I stumbled across the phrase ‘freemium’ was in a cross fire of comments on Twitter to do with the award winning App called ‘Monument Valley’. This stood out as visually it is a really beautiful game. Its ‘ an architectural puzzle game for iPhone and iPad where you twist and drag bits of geometrically-impossible monuments to guide a princess named Ida through its eerie world.’ It’s kind of Escher-esque in look and has been critically acclaimed from reviewers, journalists and App Store raters alike. However, there’s been a bit of an uproar as the creators ‘ustwo’ have now added more levels named ‘Forgotten Shores’ that have to be paid for.
Mmmm, can’t see what all the fuss is about ‘freemium’ vs ‘paid for app’ – doesn’t it all boil down to the same thing, the player will end up paying somewhere along the line anyway – whether upfront for the app, or further down the line for the add ons/different levels?
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